Overall Traffic — Views & Users
FY23 to FY25. Hover a bar to see exact values.
FY23
FY24
FY25
Views
Users
FY25 values: 6.3M views and 1.5M users.
Website Conversions
Soft Apply → Hard Apply (users). Program Apply shown as a separate stat.
Soft Apply = users who reached the application | Hard Apply = users who completed it
Estimated completion rate: — of Soft Apply users completed the application.
Top Pages — FY25 vs FY24 (Pageviews)
FY24 (green) stacked above FY25 (gold). Labels on FY25 show value and YoY change.
FY24
FY25
| Page | FY24 | FY25 | YoY |
|---|
Top 20 Program Pages — FY25 Views
Gold bars represent FY25 pageviews.
Views
College Page Stats
FY25 views and year-over-year change vs FY24. Gold rings show volume relative to the top college.
Views (relative)
Increase
Decrease
Tip: hover or focus a ring to hear exact values.
Top Events
Views (gold) vs Users (green). Hover bars for exact values.
Views
Users
Top News
Views (gold) vs Users (green). Hover bars for exact values.
Views
Users
Google AdWords Stats
Campaign report July 1, 2024 – June 30, 2025 (vs FY24)
| Campaign | Impressions | Clicks | CTR | Avg. cost | Cost | Conv. rate | Conversions | Cost / conv. |
|---|---|---|---|---|---|---|---|---|
| WDS IL 20240229 | 38,305 (6,631% ↑) | 4,117 (6,332% ↑) | 10.75% (0.5% ↓) | $0.16 | $641 | 6.25% (19.85% ↑) | 1,083 (11,671% ↑) | $0.59 |
| WDS US 20240229 | 458,111 (80% ↑) | 42,754 (271% ↑) | 9.33% (4.79% ↑) | $0.17 | $7,344 | 24.37% (7.25% ↑) | 11,213 (487% ↑) | $0.65 |
| Totals | 496,416 | 46,871 | 20.02% | $0.09 | $7,985 | 24.51% | 12,297 | $0.65 |
AdWords Conversions
| Conversion | WDS US Campaign | WDS IL Campaign |
|---|---|---|
| Soft apply | 10,836 | 1,016 |
| Hard Apply | 378 | 67 |
ROI for Google AdWords Campaigns
| Campaign | Cost | Completed Applications (hard_apply) | Cost / application |
|---|---|---|---|
| WDS IL 20240229 | $641 | 67 | $9.56 |
| WDS US 20240229 | $7,344 | 378 | $19.43 |
| Totals | $7,985 | 445 | — |
Search Overview
Totals with change vs previous year.
Clicks · Impressions · CTR · Avg. Position
Search Performance — Top Queries
Bars show relative size within their own metric (blue = Impressions, gold = Clicks).
Impressions
Clicks