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This study investigates the integration of Generative AI (GenAI) in business education from a cross-cultural perspective, focusing on its impact on student performance and learning outcomes. The research involves a controlled experiment with business students from universities in the U.S., Poland, and Brazil, where participants are exposed to varying levels of GenAI use and training. The study aims to evaluate the effectiveness of GenAI tools and training in enhancing task performance, comparing outcomes across cultural contexts. Quantitative and qualitative data, including surveys, performance assessments, and interviews, will be analyzed to understand the attitudes, skills, and effectiveness of GenAI integration in educational settings. The findings are expected to offer insights into optimizing AI-supported learning, informing educational practices and policy development in business education globally.