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Research Title: Application of Generative AI (GenAI) Integration in Business Education: A Cross-Cultural Perspective
Projected Timeline
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Start Date: Sat, 06/01/2024 - 00:00
End Date: Wed, 12/31/2025 - 00:00

Research Abstract:
This study investigates the integration of Generative AI (GenAI) in business
education from a cross-cultural perspective, focusing on its impact on
student performance and learning outcomes. The research involves a controlled
experiment with business students from universities in the U.S., Poland, and
Brazil, where participants are exposed to varying levels of GenAI use and
training. The study aims to evaluate the effectiveness of GenAI tools and
training in enhancing task performance, comparing outcomes across cultural
contexts. Quantitative and qualitative data, including surveys, performance
assessments, and interviews, will be analyzed to understand the attitudes,
skills, and effectiveness of GenAI integration in educational settings. The
findings are expected to offer insights into optimizing AI-supported
learning, informing educational practices and policy development in business
education globally.



Project Type: Faculty, Staff
Lead Researcher(s):
- Name: Jessica Baumberger
  Email: jbaum02s@uis.edu
  Phone: 217-206-8384
  Link: /directory/jessica-baumberger

Assistant Researcher(s):
- Name: Mohammed Mohi Uddin
  Email: muddi2@uis.edu
- Name: Malgorzata Marchewka
  Email: marchewm@uek.krakow.pl
- Name: Krzysztof Woźniak
  Email: wozniakk@uek.krakow.pl
- Name: Jorge Fernando
  Email: jorge.fernando@fatec.sp.gov.br

Department(s):
Accounting, Economics and Finance (119), Web & Digital Strategy (3)

Keywords:
- Artificial Intelligence (AI) (2600003349)
- Higher Education (2600004265)
- Business (2600004266)

Has this research project received IRB approval?: Yes